Every Swiss football fan will remember May 19, 2012, when Chelsea player Didier Drogba scored the 4:3 goal in a penalty shootout against the favored FC Bayern Munich, shattering the Champions League finalists' dreams of victory. The "final at home" turned into a disaster. There was a lot of misery in the Allianz Arena, with only Chelsea coach Roberto Di Matteo, who comes from Schaffhausen, raising his fist to the Munich sky.
The people responsible for sports at Swiss television must hong kong rcs data feel something similar. Until now, it was customary for practically every major sporting event to end up being shown "at home", i.e. on the SRG screens. That is now over. With the live broadcast of the Champions League games on CH Media's channels, the private providers pulled off a prestigious coup that will continue to cause stomach ache in Leutschenbach for a long time to come.
Firstly, because sport and SRG belong together - with a few exceptions that prove the rule - and secondly because live sporting events - especially in football - are the last true asset of the television medium. The rapid dispatch of the SRG communiqué shows how painful the loss of the Champions League games must be for the long-standing market leader. The reference to the "enormous costs" in particular gives a deep insight into the state of mind of the SRG top brass. Up until now, money was only a secondary factor.