Being introduced to potential clients

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But back to why local links may reign supreme. Is topical link building better than local link building for local search?

As a reminder, be aware that local links are different from citations or citation building.

In January of this year, we ran some link building tests. We had five different tests, four locations per test, and a control group. When I measured the results, I came across something really interesting.

A test location was ranked number 1 in the maps for the main query and held that spot for months, before inexplicably dropping to third place.

The two competitors that moved up both got a link from a local real estate agent who had launched a brand new website. The new local real estate agent's site had a DR (domain rating) of 0, and a DA (domain authority) of 1.

Taking a closer look at the real estate agent, we found that taiwan telegram number database he has over 5,000 likes on his Facebook page and has been working in this community for over 20 years.

If you look at the referring domains of all three results, my test had a better link profile for third-party metrics. More referring domains. Good use of anchor texts. Topical links, etc.

On the Google My Business side , the test had a higher number of reviews and a faster review posting speed. The review content was also rich, with excellent contextualization. This single link overrode the traditional logic of link building. That said, you can still look for flaws in this scenario.

I’m not saying that topical link building isn’t important; it definitely is if you’re working in YMYL categories (Your Money, Your Life, i.e. content that directly impacts the user’s life). But for industries outside of YMYL, you should focus on local link building.

In fact, you should focus on getting involved in the local community.