It's interesting, by the way, to see how sports brands are addressing the issue of racism. with the fact that many of these brands have built up black athletes into their own brands and written heroic stories with them. In doing so, they have done a direct service to equality. So we've been used to these brands taking an active approach to fighting racism for decades.
Our consumption could, for example, become more local, regional, conscious, understandable and social. Social buying could be a major new topic. We have become aware that our purchasing india rcs data decisions also determine which provider will survive. In the long term, consumers will perhaps buy more from where there is an intact, well-maintained relationship. The social element in offline purchasing will experience a renaissance. Being able to look someone in the eye and have a personal conversation will take on a new quality for which people will be willing to pay a little more. Credibility and trust will become key drivers. A positive reputation will become the most important asset.
In the coming weeks after the lockdown, it will not only be about making up for lost sales and returns. At the same time, it will be about synchronizing with the perhaps completely new pace of the individual stakeholder groups. Our market observations predict that a sense of purpose that can be easily felt in all products and services could become the most effective driver of credibility and trust, making a good reputation the decisive factor for success.