Digression: What information could I request to download a white paper?

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Downloading content does not mean that the lead has any specific interest in your service or product. To answer this question, you need to collect more information. You can find more information on this in our HowTo for online lead generation .

One note: A blog subscriber is not a lead. After all, they gambling data iran have only shown interest in your blog content, not in further communications from your company.


Last name (+ first name if applicable): This information is important in order to be able to communicate with the future lead.
Email address: You need the email address to send the lead their requested download.
Position/industry/company/...: These are just a few examples of information that may also be relevant for how you address the contact in the further lead nurturing process . Do you perhaps have industry-specific content that could also be interesting? Then send this to your lead in a follow-up email .
The use of a voucher
If someone finds a voucher on your website and downloads it, they are showing a specific interest in your product or service compared to downloading a content offer. Make sure you only ask for as much information as necessary. In this case, an email address and perhaps a name are enough. At first glance, this may not be a lot of information, but you can also develop such leads further with the help of lead nurturing and gradually get to know them better.