Every entrepreneur and self-employed person who offers services, advises companies or private individuals, gives training courses or lectures is predestined to be a knowledge sharer. If you don't feel like cold calling and are well versed in your field, the book shows you a way to gain more recognition, new customers and higher daily rates. The book and the offers around it are expressly aimed at service providers, consultants and knowledge holders - both sole proprietors and those responsible for communications in companies. It is a book for beginners that is about developing successful content marketing using your own specialist knowledge. But it can certainly also help advanced users to thoroughly review their own strategy and revise it if necessary.
“I already have a blog and share my knowledge in online instagram data media and on selected occasions. Do I even need the book?”
If you already do content marketing with high-quality expertise, then you probably don't need the book. At most, it could help you to review your strategy from the ground up and revise it if necessary. Just subscribe to the newsletter and see if the tips and ideas in it help you.
“Can I order the book directly from you?”
No. The publisher and the bookstore have the rights to sell the book. You can find the various purchase options above. Or just go to your trusted bookseller!
"I own the previous edition of the book. Should I buy it again?"
Since the basic principles have not changed and the structure of the book has remained the same, you probably don't need to. However, you should keep yourself up to date with technical and digital innovations and read the 2012 edition critically. You will find a lot of input on this here in the PR Doctor. I have also provided updated information on the book's website , which I will continue to expand.
"Why is the book called 'Principle Free' but costs money?"
Because the book is about how you can gain more recognition and well-paid contracts by giving away knowledge. The title is "The Free Principle" and not "Giving Away a Book".