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It's not just the content that plays a role in the pillar page, the design also influences its success. Make it aesthetically pleasing and oriented towards your branding. Simplicity is also a focus: intuitive, logical navigation helps the user to keep track of things. The menu can be integrated right at the top of the page or, for example, using a plus button that can be used to open the menu when needed. Another option is a permanent menu that moves when scrolling and constantly allows the user to jump to the beginning or end of the page. In addition to the menu, graphics can improve the user experience by visualizing important content.

Less is more
One of the main reasons for a pillar page is the ability to gambling data switzerland link to all the associated cluster content posts. This is absolutely necessary, but you shouldn't overdo it. Use links in a helpful and subtle way and distribute them evenly across the page. They should only be there to provide users with additional information and solve problems that arise while reading. Links also look good at the end of the relevant sections, so that the visitor immediately understands where to find additional information.


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How to stand out
They all have the best practices of pillar pages: the option to download the content as a PDF. Often a pillar page has too much content to read in one go. In this case, the download is a great help for readers. Also welcome: the "Last Updated" tag . Because if you take your topic research seriously, new aspects will always be added, which you can note on your pillar page. If you always change the "Last Updated" tag, your reader will know straight away that you always want to be up to date.