You might also be interested in: What is content marketing and what do you want to achieve with it?

[shishir.seoexpert1]

Inbound marketing thrives on content. Marketers use its value to convince people of their company and their products without resorting to cold calling . Instead, they produce content that understands the problems of their target group, tries to solve them and thus win customers over through quality and customer proximity. For this to work, however, the right content and the right publication are required - in other words: a strategy behind the action. But how exactly is a social media content plan created?



The prerequisite for creating a social gambling data brazil media content plan is that both the persona and their customer journey have already been created. This is only logical, as planning valuable content requires knowing which target group the content should be valuable for. In addition, the marketer should address the different phases in which their target group is in with their content.

Buyer Persona Checklist

idea brainstorming
As soon as you know your persona and their customer journey, you can start generating ideas. Try to put yourself in the shoes of your target group and find out their pain points. Researching existing customers can also help here. After all, they have already chosen your company and know best what other problems you can solve for them.

The result of the brainstorming should lead to a long-term content strategy that includes pillar and cluster content. The pillar content represents the central topic. The cluster content is arranged around this, expands the range of topics and generates more traffic for the pillar content via links.