Tell me, do you suffer from:

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In sum, which team nurtures which lead depends on intent and timeframe. Are they going to buy now (sales) or in the future (marketing)?

Both are important—just at different spots in the buyer’s journey.

Why Lead Nurturing Could Be Great for Your Business
Why do you need lead nurturing, anyway? Many small and medium-sized businesses work very hard at lead generation. But without proper nurturing, those efforts are wasted on un-converted leads.


Sales cycles that keep … getting … longer? Today’s customers like to be informed—and that takes time. Lead nurturing helps you retain a lengthening sales cycle by providing relevant resources promptly and pushing leads toward the close.
Generating many leads, but they’re going dormant? Successful lead nurturing builds strong potential customer relationships—increasing the odds they’ll do business with you. It also helps you target (and prioritize) the highest-quality leads.
Skyrocketing CAC? There are different ways to drive down customer acquisition costs—but at the core, you need to reduce churn and boost purchase values. How? Nurture with value and intentional follow-ups.
A lack of cross-selling opportunities, or referrals? Are your paying albania telegram data customers even happy, bro? The benefits of lead nurturing—and building strong customer relationships—extend beyond the purchase date. When executed well, upselling and referrals will follow.
Did you know that 80 percent of new leads never purchase anything or that nurtured leads make 47 percent larger purchases than non-nurtured leads? Those are big numbers.

You want conversion rates to soar? Get serious about lead nurturing.