Requirements for anchor quality

[rifat28dddd]

The article was published in the electronic edition of the newspaper "Kommersant. Secret of the Firm".

Building up the link mass is one of the main factors of external optimization of the site, and many novice SEO optimizers very often ask: “How to buy links correctly and make them natural for the search engine?” - a relevant question, especially after Google tightened the requirements for unnatural (purchased) links.
Parameters of a quality donor
So, what parameters should a donor site meet so that a link from it only works in favor of the resource you are promoting?

List of requirements for the donor:

The first and most important requirement is that the donor site must be indexed by the search engine. If the resource is not indexed, then what is the point of placing a link from it? It will be useless, and in addition, you need to check whether the donor is under the search engine filters.
Website quality. Here you should pay attention to the quality of the website content, namely the uniqueness and literacy of the text. You should not forget about the quality of the interlinking el salvador telegram data scheme - it should be natural.
Traffic: If the site you want to link to has good traffic, then it is likely to be valuable to users.
Content. You shouldn't buy a link from website pages that contain only images, videos, etc. Buy links from donors that have unique text of more than 250 words.
Domain zones. It is better to buy links from well-known domain zones, such as .ru, .com, .info, etc.
Subject. It is better if the donor's subject is similar to the subject of your site. As for buying links from news sites, it is desirable that they have sections of the same subject as your site.
The number of outgoing links from the domain. The fewer, the better.
The presence of the site in directories. It is better to place links from those resources that are registered in Internet directories, such as Yandex.Catalog and DMOZ, this indicates the trust of search engines in the site.
Belly meters. It is better to choose donors with the following indicators:
TIC is 10-20 higher than your site’s;
PR (PageRank) > 0.
We have sorted out the parameters for choosing a domain. Now let's look at what kind of links to buy for Google - a query in its exact form, with dilution, surrounding, or anchorless links (by URL). Here are some recommendations that should be followed when writing and placing anchors on donor sites:

Readable anchors. Anchors should be written correctly, be perceived well by ear, they should not contain obscene language and repel people. For example: