Consider the following:

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The bakery can say: “We bake joy into every treat, using fresh ingredients and traditional recipes to connect our community through deliciousness. (What, Who, Why)”

5. Refine and polish


Clarity. Is your statement easy for someone outside your industry to understand?
Conciseness. Can you express the same message in fewer words?
Uniqueness. Does your statement stand out from those of your competitors?
Get feedback from colleagues, advisors, or even potential customers to refine your statement and ensure it resonates with your target audience. And be sure to read the mission statements of companies you admire and see how they communicate their purpose.

Understanding vision statements
What is a vision statement?
While your mission statement focuses on your present purpose and goals, the vision greece rcs data statement is a bold, aspirational declaration of what your brand strives to become in the future. It paints a picture of the positive impact you aim to have on the world and inspires both customers and employees to be part of something bigger.


What makes a good vision statement?
Bold and ambitious. Don’t shy away from setting audacious goals. Your vision statement should ignite excitement and spark imagination about the future. For example, Tesla’s vision statement is: “To be the world’s leading provider of sustainable energy solutions, creating a cleaner and brighter future for generations to come.”