This in turn encourages dishonest performance measures and punishes honest influencers who value quality and organic performance. It therefore doesn't surprise me that influencers who performed rather poorly in the SRF data analysis on the topic of fake followers or who have a very high international community share keep appearing in these rankings.
Kingfluencers evaluates influencers primarily based on uk rcs data qualitative factors: to campaign-specific criteria such as brand values, ideals and campaign goals, just as a brand must fit the values and imagery of an influencer. Therefore, we focus on quality rather than quantity in our evaluation, because the sustainable development of the Swiss influencer market and brand-specific performance are very important to us. We also see our main responsibility as representing the interests of brands and influencers, promoting their individuality and protecting them from standardization.
Some influencer rankings take into account the monthly follower growth rate, i.e. the change in the number of followers within a month. This in turn encourages the use of questionable growth methods. However, it is unlikely that the top ten will change significantly within a month without the help of purchased followers or bots. Healthy community growth is usually linear and not sudden. It is a laborious and long process to build a community. Likewise, organic growth must also be analyzed and evaluated over a longer period of time.