According to a 2021 study of 20,000 consumers across 152 brands over 11 years, brand love – the emotional connection customers develop with a brand – contributes positively to market value and profitability in the long run.
4. Brand management requires company-wide compliance—and great brand management tools
Company branding influences the visual design of materials created by all teams within your company: this is why it’s so important to share your brand guidelines. If you leave employees to their own devices, especially those in industries that aren’t designers, you could end up with a bunch of off-brand content out there for the world to see, undermining your branding efforts and your brand’s visibility.
To make it more efficient for anyone designing content, you can india mobile database build your brand guidelines directly into your brand management software platform through Brand Toolkit .
You can also create branded templates to give every employee a branded starting point for creating all types of content.
Learn how branded templates can help employees and external collaborators design brand assets in minutes, saving everyone tons of time. By having your design team spend time designing templates, they can save time later by not having to spend time correcting off-brand assets.
5. Brand management helps companies build brand equity, so measure it frequently and monitor your success.
Brand equity is the added value your brand brings to your company due to the community's positive perception. Brand equity reflects how well your target audience knows your brand, and how the public feels about it.