The result: We have an engaged community eager to share their knowledge, answer questions, and provide input into our toolset.
For all industries, the community is your best choice for learning how marketers should talk and listen to customers. We only allow paying customers on the team, so all feedback is qualified and valuable.
5. Content Reuse
If you spend a lot of resources creating content, it’s a waste to just publish it and forget about it. Instead, make everything count. Put it into multiple formats.
My colleague Michal Pecánek turned his blog post about bounce poland mobile database rates into a popular Twitter thread.
The SEO checklist image from our post went viral on both Twitter and LinkedIn .
We repurposed the video to republish the content into the article both are now #1 on their respective platforms.
Think of it like a pyramid. Start with one main version, then split it into smaller versions for other channelshe pyramid has 3 levels. The top level is "Video Content", then "Written Content", then "Social Media Content"
6. Become a guest on a podcast
Podcasts have exploded in popularity. There are hundreds, if not thousands, of podcasts in any industry. Many are in need of guests to share their knowledge.
This presents a great opportunity for any SaaS business to promote themselves and tap into the podcast audience.