Note: Keep in mind that branded keywords will have significantly higher CTRs, while SERP keywords with featured snippets may have lower-than-average CTRs. Always try to consider possible reasons behind a lower CTR to understand the problem.
Google Search Console is a great place to find new keyword opportunities. Let’s look at how to do that:
Similar to the previous tip, we can use filters to narrow down the results.
By focusing on keywords that you already rank for on the 2nd or 3rd SERP set the filter to ranking less than 30, you’ll find the keywords with the greatest potential.
Filter by location
Now, again, you’ll see two kinds of keywords, and your next step will depend on which kind of keyword it is:
Focus keyword
If you’re ranking in step 2 or 3 for your focus keyword, you portugal mobile database should consider ways to improve your page content.
Look at the pages ranking in the #1 SERP and do a competitor analysis. Consider how you craft your content:
renew
More specific
More attractive
More visually appealing
Secondary Keywords
Secondary keywords are keywords that you rank for even if you haven’t optimized for them at all. If you already rank for at least one of the larger keywords, you’ll rank for a lot of them.
Your main task is to identify those that will bring you the most value. You need to take into account search volume, ranking difficulty, and relevance. You can find out more about this topic in our Ultimate Guide to Keyword Research.