1. H1 helps with accessibility
Screen reading technology can use H1s to help users navigate your content, including display and search functions.
In some rare cases — such as when Google can’t find or process your title tag — they may choose to extract the title from another element on the page. Usually an H1.
3. Title usage is associated with higher rankings
Almost every SEO correlation study we’ve seen shows thailand mobile database a small but positive correlation between high rankings and the use of page titles, such as this recent study from SEMrush , which looked at H2s and H3s.
To clarify, there is no evidence that titles themselves are a ranking factor for Google . It is a good idea to continue to adhere to H1 “best practices” for titles, but as our experiments have shown, if you don’t strictly follow H1 guidelines, Google will likely fix the problem.
Summarize
Regardless, you should:
Use hierarchical headings preferably H1, H2, H3, etc. to organize your content.
Use large font headings at the top of your content . In other words, make your headings easy to find by Google, screen readers, and other machines or people reading your content.
If you have CMS or technical limitations that prevent you from using strict H1 and SEO best practices, do your best, but don’t worry.