How it works
The paragraph ranking algorithm allows Google to rank specific, relevant paragraphs within a specific page, rather than just the page itself. It’s a bit like a steroidal version of a featured snippet.
Google – Understanding passages
So instead of just considering the relevance of the entire page, they will now also evaluate the relevance of specific parts of that page.
Google passage ranking will evaluate content russia mobile database sections independently
That said, Google has made it clear that they will still evaluate the entire page. Backlinks, on-page SEO, UX signals, and Google’s other page-level ranking factors still apply. The only difference is that individual pages now have more opportunities to rank.
Organize your content into discrete sections
Google will rank the paragraphs of a page semi-independently. But that doesn’t mean they can easily divide up a disorganized page. Why? Google can now view each section like a mini web page.
Organizing content into discrete sections may help with Google passage ranking
This means that your content needs to be divided into specialized sections. Each section should cover a specific subheading. You may have already done this. If not, I recommend going back and organizing your content into very clear sections.
For example:
Backlinko – SEO Hub – SEO vs. SEM
This page is divided into 21 different sections.
SEO vs. SEM – Sections
Each section has an H3 subheading
This way, Google can treat the content under each H3 as a mini webpage and rank it accordingly.