3. Complement other marketing channels

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Conversational SMS blends natural language processing for lifelike digital chats, combining human agents and automated texts for effective customer engagement and retention.

Benefits of SMS marketing
With 7.3 billion people estimated to have smartphones by 2026, doctor data wouldn’t you rather use this to reach your target audience? Here are five benefits of SMS marketing:

1. Reach customers faster
If you have time-sensitive information to share, SMS is the right medium, as 95% of text messages are opened within three minutes of receipt. For example, if you’re running a limited-time offer, you can use SMS to inform your customers.

2. Increase response rates
Unlike other marketing channels, SMS allows you to reach customers directly on their mobile devices, and customers are 134% more likely to respond to an SMS than an email. Because text messages have a much higher response rate, they can keep your customers engaged with your SMS marketing and open opportunities for further offers.

While an SMS marketing strategy is strong on its own, it can also be used to enhance other marketing channels. For example, you could use SMS to promote a contest or sale on social media or increase your email newsletter subscribers. You could also use SMS to remind customers of an upcoming event or webinar to increase signups.

SMS marketing can help you build customer loyalty by sending personalized messages and offers to individuals. This is a great way to make your customers feel valued and increase their chances of returning to your business.