Why is content marketing important?

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Content marketing is your chance to attract, engage, convert, and retain customers. We know of at least five compelling reasons to invest in it:

Create awareness and attract potential customers
Engage your audience and build credibility
Convert customers
Build loyalty and retention
Content marketing has compounding benefits (and is cheap in the long run)
I’ll walk through an example of how Ahrefs approaches content marketing; the Examples section below will contain more content from different industries.

1. Content marketing can help you increase visibility and attract potential customers
When people have a problem they want solved or a desire they canada telegram data want to fulfill, they won’t consider your brand and products if they don’t know you exist. Content marketing is a way to ensure they discover you.

For example, at Ahrefs, we help people get more website traffic. But they’re unlikely to directly search for “Ahrefs” on Google because they may not yet know about our tool; they’ll usually search for something closer to their goal on Google, like “drive website traffic.” By using content marketing, we can show up in searches and form an initial mental connection between Ahrefs and the problem they’re looking to solve.