3. Bring your audience along to your events

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This behind-the-scenes content example can double as “meet the team” content, but you don’t have to be limited to a storefront—you can recreate similar concepts in your office.

If your business is hosting or attending an event or conference, lawyer data bring your audience along to enjoy the excitement. For example, when Sprout attended South by Southwest (SXSW) in 2023, we created an Instagram Reel showing how we partnered with TikTok for a conference session. We also shared four takeaways from the workshop to encourage people to attend the next session:


4. Share your day-to-day tasks and workflows
Don’t limit BTS to photo and video: blog articles and other content types can also give a look into the everyday workings of your brand. For example, in our post about social media team models, we explain our team structure and how they manage Sprout’s various accounts. We outline the specific tools and features the team uses, all the while sprinkling in elements of storytelling.

An Insights blog article titled, "Sprout on Sprout: Behind the scenes with our 3-person social media team."
5. Spark curiosity around upcoming releases with static and video teases
Use static posts to tease other BTS content or encourage your audience to take action. For example, in our Instagram carousel post below, the first slide shows a conversation between team members working on an episode of Unread. In the next slide, they show a video clip referencing a topic in their conversation: