Cloaking: Tricking Search Engines

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That's why we decided to explain some of the Black Hat SEO techniques that are most commonly applied when building a website. And, just in case, we'll introduce them to you, too.

Black Hat SEO Techniques
Black Hat SEO Techniques
Cloaking is the creation of “disguised” finland mobile database web pages that selectively display their content. How does this work?

Well, this technique produces two versions of the same page . One, optimized for search engines, and another, which reaches users and whose function is to camouflage the previous one.

Depending on the type of cloaking performed , a site's server determines when to display one page or another by using the visitor's IP address or by detecting their User-Agent . There are also dynamic cloaks that change the content of the page after the bot crawls it, by executing scripts such as JavaScript or AJAX .

Of course, programming the server for this takes time and resources … Which can come to nothing when the search algorithms discover what you did.

And, regardless of whether the pages directed to users have quality content (something that, generally, does not happen), cloaking is a reprehensible practice . This is because it deceives search engines, making them believe that the content of a site is A, when in reality it is B. In other words, it prevents them from doing their job properly .