How do clients perceive us?

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Depending on which archetype you choose, your audience will have different motivations for choosing you. And you can take this into account when improving the quality of the customer experience.

What emotions do we evoke?
The chosen archetype also determines how the saudi arabia mobile database audience reacts to us, what associations it builds. And this is a valuable tool for developing the loyalty of the target audience.

How to make your brand image even stronger?
Here we are talking about marketing strategies. More precisely, about their tone within the framework of the given goals.

Let us emphasize separately that an archetype is not a rigid set of characteristics and features. Here, a business has wide freedom of choice of actions. If desired, you can even change the chosen direction. This may be necessary if, for example, you have reoriented yourself to a completely different target audience, are expanding your areas of activity. And in general, you are transforming into a new business model. For all this, you can choose a suitable archetype - and create exactly the image that you need now.

Types of Brand Archetypes
Traditionally, there are 12 archetype models with their own goals, strengths and weaknesses, attitudes towards risks, and motivation. According to the general “tone” of movement, they can be divided into 4 groups.