Example of follow-up email

[hasibaakterss3309]

Of course, the number of stages and steps in each sequence will depend on each platform, the plan purchased and the objectives to be met.

A few months ago, for example, we helped one israel mobile database of our clients develop a sequence to reactivate customers. We established that when the platform system identifies a customer who has not interacted with the page for 3 months, an email should automatically be sent. This first email consists of an invitation to see the new products of their brand.

3 days later, the customer (whether he or she has logged into the site or not) receives a second email with a promotional code to be used within a week. After 5 days, if the customer has not reactivated, a third email is sent reminding him that the offer (exclusively for him) is for a limited time. The customer still does not activate, but does not unsubscribe? 3 months later, the sequence repeats itself . And so on.

And automation doesn't end there either. As we mentioned, it often includes technologies for generating content that are increasingly based on AI. It also encompasses functions for collecting and analyzing data, and for personalizing your emails . Which, as we've seen, is crucial.