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At the same time, every well-functioning brand should know that customer experience can be built throughout the entire purchase (and post-purchase) path.

All of this sounds like it requires a huge amount of effort from the brand, and indeed it sometimes does.

Ultimately, the customer experience should be consistent with the adopted strategic assumptions of the brand at every stage of the customer journey (at every point of contact with the brand), i.e. build a unified kuwait telegram data brand image and respond to their individual needs.

In other words, customer experience is something that cannot be built just like that, or as some would prefer – ad hoc.

As a result, some brands completely give up on customer experience design, ultimately building an inconsistent brand image that, moreover, poorly addresses the expectations of their customers.

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