How to cope with this? Here again, research comes to the rescue

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In addition, good RTBs can be, for example:

high quality customer service,
good customer relations,
offering products and services targeted at different customer groups,
positive experiences in contact with the brand,
certificates from external companies and institutions,
brand recognition among experts or the entire industry,
a wide range of its products,
an online expert recommending a brand on the internet,
e.t.c.
In practice, the longer the list of reasons to believe and saudi arabia telegram data the more deeply these reasons are rooted in the brand's activity, the better. In addition, it is important to regularly promote these RTBs so that the potential customer can learn about them. Otherwise, even the best RTBs will not fulfill their task.

The best way to find out how a brand’s RTB is perceived by its audience is, of course, a consumer study . Such a study will provide us with valuable information on whether customers are familiar with the brand’s RTB and whether they consider it important.

The next important step is to maintain the trust that customers have already placed in your brand.

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One of them, conducted by Ipsos , showed that from a consumer perspective, the most important factor driving brand trust is keeping promises.