All SEO signals, such as backlinks

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In simple terms, it is a way of telling Google and other search engines that this is the main and original content of your site, which should be indexed with priority and be the first thing shown to the user when they search for the keyword related to said content.

The main purpose of the canonical tag is to netherlands mobile database prevent duplicate content issues . When multiple versions of a page on a website are accessible via different URLs , such as with tracking parameters, mobile versions, or different product categories, search engines may have difficulty determining which version is the most relevant to display in search results.

This can obviously dilute the authority of the page and negatively affect SEO ranking . By using the canonical tag, authority and relevance are unified into a single URL, which helps to:

Build link authority – , are channeled back to the canonical URL, improving its ranking.
Avoid penalties : Google may view duplicate content as an attempt to manipulate search results, so implementing the canonical tag helps protect your site from potential penalties.
Improve user experience : Obviously, users are directed to the correct version of the page, which improves the consistency and quality of navigation on the website.
Importance of its correct implementation
For a canonical tag to work, it needs to be implemented correctly so that search engines understand what the original version of a page or URL is. If implemented incorrectly, it can cause problems such as.