Therefore, the choice for the pro-diversit

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Facade campaigns make positioning inconsistent, and this will be charged, sooner or later. If they really want to win the loyalty of consumers in this market, brands need to make efforts to understand and structure an inclusive discourse that can be used throughout the year. Take responsibility when buying the speech Because we live in a society where conservatism still strongly prevails, actions with LGBTQIA+ representation or targeting this audience can generate buzz and, in certain situations, even crises involving the brands that propose this.

y message needs to come in a genuine, natural way and aligned afghanistan whatsapp data with what the company believes and practices. The favorable speech is as important as the coherence of positioning in any negative responses that the company may receive to its actions. Without establishing this commitment, it will also be difficult to sustain the position of a diversity-supporting brand.

For this, the keyword is preparation. It is important that the company recognizes the need to be ready to adequately manage any type of crisis that may arise. Marketing must also treat these cases with the utmost caution, so that an adverse situation does not end up generating another type of problem. Engage with the public to truly understand them One last and valuable tip for doing well in this