Helps analyze the effectiveness of publications

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Predictive analysis to model future outcomes.
Useful block:
Use heatmaps to understand which elements of your site users pay most attention to. Services like Hotjar or Crazy Egg can help you visualize visitor behavior
4. Decision making
Based on the findings of the analysis, specific actions are developed. For example, if the data shows that a certain channel is ineffective, the budget is reallocated to more productive areas.
Example:
If your email newsletters are uae phone number list showing high open rates but low CTR (Click-Through Rate), you should review the content of your emails, perhaps adding a call to action or improving the design.
5. Monitoring and adjustment
Marketing analytics is an ongoing process. Once changes are implemented, it is important to monitor their results and adjust the strategy as needed.
Marketing analytics
Essential Marketing Analytics Tools
1. Web analytics tools
Google Analytics. A universal tool for tracking traffic and user behavior on a website.
Yandex.Metrica. Suitable for analyzing the Russian audience segment.
2. CRM systems
Salesforce: Helps you connect customer data and measure customer lifecycles.
Bitrix24. A popular solution for small and medium businesses.
Helpful tip:
Integrating CRM with web analytics allows you to obtain a full cycle of data - from the first click to the purchase.
3. Data visualization platforms
Tableau. A powerful tool for visualizing and analyzing large amounts of data.