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Read more: How to make meaningful, data-based decisions in digital marketing

For example, if only 10% of your traffic is generated from organic search results, it's clear that more time needs to be invested in your SEO to improve that percentage. You'll also be able to identify behavioral patterns of your target customers, allowing you to make better-informed decisions about how to drive them to your website.

You can also collect contact information from people botim database who have shown interest in your content or content offers by filling out forms. This way, you not only measure the number of users who interact with your content, but also generate leads.

Inbound Success: The Exchange of Data
Lead generation fits into the inbound method:
Inbound uses the relevant content provided to make potential customers aware of your company. The simple follow-up principle: During their research, these potential customers come across your service offers and leave a contact option.

Because the interest from potential customers is organic, customers are the ones who take action and get the ball rolling.
However, how you enable customers to get in touch is part of lead generation.