Google's automated suggestions rely heavily

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Google divides automatic usage options into two categories:

- "Keep your ads".
- "Develop your business."
As the platform describes, the automatically applied suggestions will either simply keep your campaigns in line with Google Ads "best practices" or will actively optimize your campaigns and improve your ads to drive be panama mobile database tter results .

However, there are areas where automatically applied suggestions can drain your budget.

Google's increased push into artificial intelligence, ML, and automated advertising is hitting a problem for some advertisers who can't clearly define the value of each conversion they receive.

For example, consider a large accounting firm that I consult for. Their services are highly customized to the businesses they serve, and there is no telling what a lead will be worth. The value of two different leads for the same service, such as a corporate audit, can differ by tens of thousands of crowns.

on understanding the value of each conversion you want. Conversion values ​​allow the system to determine the most profitable keywords, ads, and landing pages based on the value they generate. The system can then begin to identify and suggest new keyword phrases to drive more impressions, clicks, and conversion opportunities.

This can become a problem by increasing bids for irrelevant keywords due to the large number of impressions, clicks, and conversions they can generate. Google's program cannot perfectly account for people being confused or misled by its ads.

Using Google's automation tools can be a great benefit for advertisers and reduce their workload. However, it is important to remember that despite advanced technology and algorithms, they are not a substitute for human oversight and strategic decision-making.

It is crucial to remember that while automation can help with campaign optimization and effectiveness , regular monitoring and oversight of campaign progress is still required. Advertisers should not assume that goals will be achieved automatically without any human intervention.

It is important to regularly review your results and make adjustments to your campaign settings or strategies as needed. This includes monitoring key performance indicators (KPIs) such as conversion rate, cost per conversion, return on investment (ROI), etc., and adjusting your strategies based on the data and trends you observe.

Dive deeper into advanced location settings
One of the most common areas where we see clients losing money on advertising is incorrect location targeting .

Google's default option, conveniently hidden behind the "Expanded Location Options" extension, shows your ad to people who are located in or interested in your targeted geographic location(s).

Experience shows that clients targeting large, internationally known cities such as Prague, etc. can suffer a large loss of budget because Google will include irrelevant people due to their "interest" in the target city.

If you offer accommodation in Prague, it makes sense to show your ad to people from other locations who are going to Prague for a vacation, but if you run a car repair shop in Prague, it doesn't make sense to show your ad to someone from Ostrava.