Consider using that single word as the title of the popup

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When you ask someone to wait, you send an implicit message that you are about to share something they want to know. That is psychological marketing at its best.


Other trigger words and phrases can include stop, wait, before you go, hang in there, or don't miss this. Trigger words should appear in bold, high-contrast font to ensure they are clearly visible.

Here's an example from Olive and Piper.



7. Use humor when necessary
Humor can work for you or against you. If you make a joke that no one gets — or, worse, that offends your target audience — you could end up destroying your conversion rate instead of increasing it.

However, if you can inject some interesting and relevant humor into kazakhstan phone number list your popup, go for it. It will show your brand personality.

8. Include testimonials in your exit popup
Testimonials are a form of social proof. Consumers tend to trust other consumers more than marketers, so letting your past customers do the talking for you can be very profitable.

A testimonial with the customer’s full name and, if possible, a photo would be helpful. The more credible your testimonial, the better.

Video testimonials can also work really well. They are more personal and intimate and lend authenticity to the recommendation.

9. Arouse your visitors' curiosity
Curiosity is a powerful way to attract consumers. Once you have it, you can present your offer in an interesting way.

You have plenty of opportunities to spark curiosity, whether you start with a fun fact or an interesting statistic or present your visitors with a funny image. The important thing is to know your audience.