Main difficulties and their impact

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Marketing plan
1. Lack of data
If you don’t have enough information about your customers, start with the minimum available sources: surveys, statistics from social networks, the simplest web analytics tool.
2. Lack of resources
Not all companies can afford germany phone number list a full-fledged marketing department. In this case, it is important to set priorities correctly. Focus on the most effective and accessible channels (for example, SEO and email marketing).
3. Incorrect goal setting
Goals should be SMART:
S (Specific) – specific.
M (Measurable) – measurable.
A (Achievable) – achievable.
R (Relevant) – relevant.
T (Time-bound) – limited in time.
Marketing plan
Practical Strategies: A Step-by-Step Plan for Creating
Step 1: Define goals and objectives
Example:
Increase revenue by 20% per year.
Attract 100 new clients through social networks.
Increase website traffic by 50% through SEO.
Tip: Break down your global goals into subgoals to track your progress.
Step 2: Define your target audience
Create multiple buyer personas:
Name: Irina, 32 years old, marketer.
Problems: difficulty in budget management, lack of time.
Solution: Automation and analytics tool.
Step 3: Select promotion channels