Ryan Nicholson of TSL Marketing agrees, but recommends focusing on LinkedIn: "We prefer LinkedIn ads to get in front of our potential buyers. It allows us to be very precise in targeting our B2B audiences, and we can break our targeting down into segments. This helps us better understand the value of segments. We see click-through rates, conversions, and leads from individual segments."
"Proper deployment is ."
Albacross
Oksana Chyketa of Albacross recommends her denmark phone number list company's own flagship platform.
"One of the most effective tactics we use for lead generation is actually our own service, Albacross - a B2B lead generation platform. The biggest benefit of this tool is that it allows you to get qualified leads in minutes, allowing you to skip the search process and get started right away."
So which solution is best for your business?
Depends on which channel will work best.
"We've seen clients, large and small, succeed and fail using the same and different tools," says WebMechanix's William Chou. "B2B companies in different industries often experience different levels of success."
"We've seen real results where a hairstylist and Facebook ad kills it for one client, but bombs for another, even though the same techniques were used."
Autumn Sullivan of Big Sea Co. agrees: "B2B is too broad a term to narrow it down to one medium. I have SaaS clients who successfully reach their best prospects through social media like Reddit. I also have B2B finance managers who find their best prospects through email marketing."
Instead of chasing what other people say is the best medium, Sullivan recommends "figuring out where your prospects are already operating and then developing a strategy to make the most of that avenue."
For some B2B businesses, a single approach can be highly effective. Others get better results by targeting multiple channels. “Our best B2B success,” says d3’s Susan Sigel Goldsmith, “has come from multichannel efforts where we integrate email, direct mail, and targeted social outreach.”
And sometimes the direction doesn't matter at all. As AcademicBrits' Adelina Benson says, "How you use the direction of lead generation is far more important than the lead path you choose."