How to reduce CAC of SaaS services?

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Why is it necessary to reduce CAC?
Now that you know what customer acquisition cost is, it's time to understand why you need to reduce it.

Your company's profit is directly linked to the cost of customer acquisition.

When a customer costs $500.00, they only start bringing in real profit when your ticket exceeds that value. If your company's average ticket is below that number, your customer is still hurting your business.

Low customer acquisition costs are responsible for increased profitability. The cheaper each new investor data customer costs your company, the lower the value of their purchase must be for it to start bringing good results for your business, which will maintain profitability and sustainability.

The frequency of purchases is what will ensure real profits come to your business, cooperating for its growth and development.


Customer acquisition cost (CAC) is one of the most important metrics for the health of your business.

SaaS services, as well as other types of businesses, also need to keep an eye on these numbers to increase profitability and company sustainability.

We have separated some tips that will help you reduce this indicator:

1. Optimize your website
To reduce your customer acquisition cost, you need to optimize your website. Take a look at how your pages are, whether they are optimized for conversion and whether they are intuitive.