Steps to follow to clean your email list: Regularly monitor spam complaint rates

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To combat rising spam complaints, constantly monitor your complaint rates. Most email marketing platforms offer tools to track spam complaints and other key metrics. By monitoring these numbers, you can quickly identify rising complaint rates and take corrective action before your sender reputation is seriously damaged.
Remove unengaged or dissatisfied subscribers:
Subscribers who don’t engage with your emails or are dissatisfied with your content are more likely to mark your emails as spam. Segment these users and consider running reactivation campaigns to win laos phone them back. If these efforts fail, it’s best to remove them from your list altogether to avoid spam complaints and protect your sender reputation.
Optimize email frequency:
If complaints are increasing due to email frequency, review your email calendar. Strike a balance between staying in touch and not overwhelming your subscribers. Allow users to customize their email preferences, such as how often they receive messages or what type of content they are most interested in. This can help reduce irritation and prevent spam complaints.
Personalize and target your content:
Sending personalized, relevant content is one of the best ways to reduce spam complaints. Use segmentation strategies to send specific messages that fit each recipient’s preferences, behaviors, or purchasing history. The more relevant your emails are to each subscriber, the less likely they are to be flagged as spam.
Make sure you have a clear and easy unsubscribe option:
Always provide a simple and visible way for recipients to unsubscribe from your list. Including an unsubscribe link in every email and making it easy to find ensures that people who no longer wish to receive your messages can easily unsubscribe instead of marking your emails as spam.