How to Sell Life Insurance

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Remember that the client is most likely not competent enough in insurance matters and may not even know what exactly they need. However, if you understand their problems, you will be able to offer the right policy. The client will definitely be interested in such an offer and will appreciate its advantages. Source: , but there are no insurmountable problems. A classic example of this is Tom Sawyer painting a fence. We all remember this story from childhood, but not everyone understands that it works in sales too. After all, Tom Sawyer did not ask anyone for help, and even more so - did not persuade anyone to paint the fence for him.


Nevertheless, there was no end to those who architect data wanted to do it. Although it did not bring any practical benefit to them. Acting by analogy with this story, an insurance agent needs to ensure that a person understands the benefits of insurance and wants to buy it himself, without pressure from you. Examples of successful life insurance sales In essence, the agent's task is not to create a new need in the client, but to give shape to the one he already has. In the success stories of insurance agents, there are often cases when clients understood what they wanted, but did not know what it was called correctly.


Therefore, the agent should not get too carried away with professional terminology, but pay more attention to revealing the needs of the insured. In practice, such a case allowed the insurance agent to acquire a client who brings him about 400 thousand rubles in income per year. Initially, this client, who worked as a shopping center director, could not formulate what he needed, and therefore did not receive specific offers from insurers.