Instructions: How to set new customer acquisition goals in Google Ads?

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Google recently introduced a new type of goal for advertisers: customer acquisition goals. How can you use these goals effectively in your campaigns?
The Customer Acquisition objective effectively finds new customers across different types of Google Ads campaigns based on marketing goals . In a recent training video, Google explained how the new Custome peru mobile database r Acquisition objective works and what you can do to support it.

How do customer acquisition goals work?
New customers are identified using three data sources:

Customer lists (first-party data)
Google brand
Auto-detection signals
Google supports two different customer acquisition modes:

New Customer Value Mode: The offer is higher for new customers than for existing customers. This option supports retail and online sales goals.

New Customer Only mode: In this case, your ads are limited to customers who are new to you. This option can support retail sales, online sales, and lead generation goals. However, we only recommend New Customer Only mode if you have a budget for acquisition or if you have a campaign focused on conversions other than purchases (such as leads).

The goal of acquiring new customers can be set for both new and existing campaigns.

Setting goals for new Performance Max campaigns
Selecting a customer acquisition goal for a new Performance Max campaign is done during campaign creation. First, select Performance Max as the campaign type and name the campaign. The second step is to set up the menu, which is where the new acquisition goal type is located.

Using New Customer Value mode
After checking the box above for customer acquisition, the advertiser will be prompted to select from existing audience segments . After selecting an audience, a value needs to be assigned for customer acquisition. The value is assigned to new customer conversions, which helps Smart Bidding optimize towards new customers. Google recommends setting the value to the expected future organic revenue of the new customer for optimal results.