How to sell life and health insurance

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Give the right to choose: save money or get a product with better properties. Register and evaluate all earning opportunities for free Register How to convince a client of the need for insurance? Unfortunately, for most people, the words "insurance" and "fraud" are close to each other.

Therefore, they are in no hurry to spend money on band data insurance. And if they do enter into a deal, then the conversation usually turns to a car, property. But not to their own life and health. The first thing to do is to form in the client the need to protect their financial interests. They must WANT to get insurance.


A classic example is Tom Sawyer painting a fence. Did you read this book as a child? Remember, Tom didn't persuade anyone to help him with the task. But there was no end to those who wanted to help. The agent's job is to make sure that a person understands why insurance is needed. Then the client will think about the need to purchase a policy. It is easier if we are talking about concluding a mandatory insurance contract. For example, OSAGO or a mortgage borrower. Whether you want it or not, you need to be insured. You will have to buy a policy.