Company becomes closer to its public

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Thus, the tool corresponds to a medium that is extremely explored by websites, even by more traditional media outlets.

When talking about Facebook Live , it is important to mention its advantages and believe us, they are very numerous. We could spend days talking about the quality and benefits of Facebook's instant resource, but here we select the main advantages of having the tool:


You will certainly be aware that by making a live video and broadcasting it to the audience, rcs data a much more interesting connection is created between the brand and the public. This is because people understand that the brand wants to get closer to people and know their needs and preferences.

In addition, through a live broadcast, comments can be followed in real time and responses can be made at the same time. As a result, a more intimate relationship with the consumer is maintained.

Perfect format for those who want to generate more engagement
This advantage is directly related to the previous one. When you make a video on Facebook Live, you can optimize contact with the public, as a result, the audience's commitment to the brand is increased , that is, it promotes improved engagement .

Amazing way to show the back of your company
Showing what happens "behind the scenes" is a positive point because it creates more trust in the audience . And something that can help a lot in this mission is curiosity. People want to know what happens inside the organization, who is responsible for offering products, who manufactures them.