3. Exit Intent Pop-ups: Save Abandoned Carts and Increase Sales

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As you know, the holiday season is also a time when employees get rewarded for their hard work throughout the year. It is of course understandable why customers are so careful to get the best deal and get their money's worth.

Experienced eCommerce stores can attest that an increase in abandoned carts is inevitable these days. With all stores having their own set of promotions to attract customers, it’s a real challenge to keep up with this cutthroat competition when everyone is comparing prices and deals.

The good news is that you have a chance to overcome this obstacle by using an exit-intent popup .

They are triggered as soon as your visitor is about to leave your website interface. With exit intent pop-ups, you can encourage them to check back, provide additional discounts, or any other attractive offers.

exit intent pop-ups, poptin black friday
Bonus Tip: You can also use exit-intent pop-ups to get their email address (like the one in the image above) or to collect more social media followers in exchange for a special offer. By getting their email address, you have another way to communicate with them early and retarget them.

4. Countdown Pop-ups: Create urgency and excitement with time-limited offers
Psychologically speaking, people tend to value things more when they know they have them in limited supply, rather than when they have them available at all times.

One proven effective way is to show a sense of urgency and excitement. This can help you convert more website visitors without any additional distractions during the allotted time.

Since everyone is in a rush right now, it’s also hard for them to turn down a deal when they find it already meets their standards. For eCommerce merchants, this is the perfect time to create time-limited and targeted offers.

To do this, include a countdown timer on your pop-up window to get potential customers to make an immediate decision. Make it more visual by including an image of the item and highlighting a clear and direct offer.

This is a sample countdown popup using the Poptin builder:

poptin, pop up, countdown popup black friday
These offers can be a channel to promote limited-time sales and discounts. You can also use this to tell them about limited slots, stock, or sizes.

Bonus Tip: Please make sure that when you show a limited time offer, it is true and accurate. Don't use a countdown timer just to create panic and increase sales. If you continue this practice, you will lose more.

5. Coupon Pop-ups: Promote in advance by giving out Black Friday coupons in advance
Black Friday sales are packed with all kinds of online deals on eve malaysia mobile database ry corner. Not to mention the fierce competition that can come with it.

Do you know that you can avoid panic and still increase your income?

This is where coupon pop-ups come in.

This allows you to provide them with advanced coupons well in advance that they can use during the actual Black Friday Sale. This ensures high traffic and high sales potential on the day of the event.

Here is an example:

poptin, pop-ups black friday
You can also take advantage of giving away reservation slots for your highly sought-after or limited-time products in exchange for their email addresses.

Bonus Tip: Another way to encourage your participation in the Black Friday Sale 2024 is to offer discount coupons (probably much lower discounts) as early as October.

Wrap!
Now that you have a list of the 5 best pop-up practices for Black Friday 2024, it's time to talk to your team about how you can make it better.

During this busy shopping season, pop-ups can be your best friend to help you achieve the sales results you want. Give it a try and see for yourself the results. Remember, this year’s holidays are just around the corner and the clock is ticking fast!

If you’re looking for a popup builder that will help you achieve better results, check out Poptin . You can play around with all its advanced features: user-friendly interface, beautiful pre-made templates, targeting options, smart triggers, A/B testing, and more. It might have everything you need for effective Black Friday popups that convert.