Mistake 4: Sending generic, unfocused emails

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Sending the same information to everyone won't get you far. Not every philippines mobile database client will benefit from receiving a bunch of random content, and many of them will likely unsubscribe after a while.

To solve this problem, you can divide your email subscribers into groups using segmentation. In other words, you divide your subscriber list into smaller groups. Then, send them the most relevant information based on what each group prefers.

Each group will feel more valued and heard, giving you better engagement rates.

Mistake 5: Lack of personalization

If your emails lack passion, no one will read them; that's the harsh truth. You need to create something with powerful subject lines and engaging content.

Stand out from the crowd and work hard to create personalized greetings that will grab your customers’ attention. Going the extra mile in these “small” things will make your clients appreciate you more.

Mistake 6: Poor email design

Many people think that saturating an email with lots of text and graphics will make it better, but that's not true.

We live in a time where mobile devices are more prominent than ever, so you need to make an effort to make your emails mobile-friendly. Focus on making the text readable and forget about graphics that add no value to the email.

This will ensure that people actually read the content instead of skipping it.


C. Frequency and timing of sending
Mistake 7: Bombarding subscribers with too many emails

One of the worst mistakes you can make is bombarding your subscribers with a ton of emails. When they get an inbox full of you, the first thing they do is unsubscribe.

How do you know how much is “enough”? Set an email cadence. It’s a plan that determines the order, frequency, and timing of your content. To do this, you need to identify your target audience, research patterns, and test a specific cadence. Use analytics tools to see if your email cadence worked. If not, use a different one.

Mistake 8: Not sending emails at the optimal time

There is a right time to send marketing emails . A common mistake people make is ignoring best practices for sending their content. In other words, they don’t pay attention when sending emails.

If you don’t consider factors like time zones, user preferences, or industry, you risk unsubscribes. The solution is to run A/B testing of your send times. This will allow you to determine which option works best for your business. You can do this until you find the perfect fit.