6 Tips to Improve Email Open Rates (Based on Data)

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Have you ever wondered how many people in the world, across different countries and national borders, own a smartphone?

Roughly 6.29 billion! ( Statista )

Compared to the 8 billion population ( United Nations ) that exists in the world, that's a lot of people. That's about 6.29 billion people who use smartphones to perform various tasks - shopping online, browsing social networks, sending pictures to loved ones, and of course, checking emails.

Of these, about 1.7 billion users check email on mobile phones, as opposed to other devices.

If you break this number down by generational characteristics and behaviors, Gen X users make up 92% of all email users. Millennials are right behind Gen Xers, with 89% of them sending emails, while Gen Z makes up the third largest group, with 85% using the service. (Source – MarketingProfs)

Not only do individuals use email for personal communication, but a substantial 61% of consumers also prefer to communicate with brands via email. This is certainly positive news for your business.

So if these numbers look so great for an email marketing campaign, why are email opens falling off the charts? What’s stopping your customers from reading your great product and marketing emails when they’re regularly spending time on their devices?

What really causes email undeliverability?
Email marketing is still an essential part of any successful b poland mobile database usiness strategy, but it’s not enough to simply send an email to your entire email subscriber list and hope for the best.

And you know what they say, false hope is a terrible thing, if it's the only thing keeping you alive, you'll be dead by dawn.

Statistical data showing that US consumers prefer email as a means of contact by brands
You need to create emails that capture your audience's attention from the subject line to the call to action.

When you consider this, there are many factors at play that can affect email bounce rates. When it comes to bounce rates, here are some of the most common causes of email bounce rates:

Invalid email addresses: This is the most common cause of bounces. This can happen if you have typos in your email list or if you collect email addresses from unreliable sources.
Full inboxes: This is a common cause of mild abandonment. If a recipient's inbox is full, any new emails sent to them will bounce back.
Spam filters: Spam filters can sometimes block legitimate emails, especially if they contain certain keywords or phrases.
Server issues: If the recipient's email server is down or unavailable, their emails will bounce back.
Blacklisted domains: If your email domain is blacklisted, most email servers will reject your emails.
In addition to these common issues, there are a number of other factors that can affect email open rates, such as email list hygiene, sender reputation, and the type of content you send.

All of these problems can ruin your hard work and keep your marketing and sales efforts in the trash.

Luckily, we're here to help you solve that with these six tips to help you improve your email open rates.