Bill Slawski: SEO Pioneer, Expert, and Educator

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Information Gain Score
Another important metric to look at is the Information Gain Score . This is a measure of how much new information a source can provide to a person who has seen other sources on the same topic . In a 2020 article, Bill Slawski already predicted how important this concept would be in the future. As more AI-written content appears online, Google may rely on this measure to determine that the content is truly useful and not simply repeating what is already circulating on the web . This way, articles that provide new information will have an advantage over content that repeats or paraphrases existing content.

Bill Slawski SEO Pioneer and Expert
Source:Search Engine Roundtable
As we already know, AI writes content based on cambodia mobile database the information it is fed. This means that if more and more people use AI tools to write content on a particular topic, very similar content may circulate. To prevent this from deteriorating the quality of search results, Google's algorithm will begin to prioritize articles by authors who offer more original content: with their own perspective, real anecdotes and experiences, new studies and unpublished photographs - that is, content that artificial intelligence cannot produce because it is not yet part of its database.

In conclusion
As a partial conclusion, we can say that in the era of AI-generated content, authority and expertise still matter , perhaps more than ever, as evidenced by that extra “E” that was added to the EEAT acronym last year. Google will surely redouble its efforts to detect AI-generated content: not only to ensure a quality search experience, but also for basic security reasons, as in the case of pages with especially sensitive content. Google calls these pages YMYL (Your Money Your Life) because misinformation could put people’s financial security or lives at risk. That is, health, finance, food, economics, etc. pages. Any content on the Internet should be read with a critical eye: even Wikipedia can fail in key data due to lack of supervision. But in some cases, this misinformation can be very dangerous and that is where it becomes necessary for platforms like Google to intervene.