If the main objective of lead nurturing is to transform the lead into a "warm" contact, ready to buy, and is based on building a real relationship between the brand and the consumer, it is clear that it is a reciprocal exchange between the two actors involved.
In such a context, follow-up activities play a fundamental role: each finland mobile database user action (think, for example, of subscribing to the newsletter ) is essential that a company action and subsequent engagement activities follow so that this relationship is structured.
Among the different activities that can be implemented, a similar path is sending personalized emails .
Personalized emails, but not only: what can really make the difference and decree the success or failure of a campaign is the content that is conveyed : it is important that these are valuable , capture the interest of the potential customer at the right time , are clear and at the same time persuasive .
Finally, each piece of content must be a hook for the next one, each piece of content, each message must invite action and encourage the prospect to continue on the path .