After analyzing its particularities and differences, the question seems almost ritualistic: is it appropriate to opt for a CDP or a CRM ?
The adoption of technological tools and solutions in the company must always be northeast mobile number database guided by the objectives you want to achieve and the needs you want to satisfy. CDP
and CRM are solutions that undoubtedly enable different activities: without a doubt, CDPs offer much more advanced functionalities in terms of data profiling and orchestration than CRM .
Unlike CRMs , they also allow for more simplified management, easily integrate with web platforms, e-commerce, cash register and management software also via APIs and also do not require dedicated IT teams, as is often the case with CRM . As
expected, CRM and CDP are solutions that can be easily integrated and very often, the former are also a valuable resource for CDPs .