Addressing the issue of data integration, they could not fail to refer to the Customer Data Platform .
In many previous articles, we have explored its features and particularities also in relation to other solutions offered by the martech universe ; in the field of data integration,
A customer data platform is certainly one of the most powerful technological norway mobile database solutions for collecting and standardizing customer and user data from multiple sources.
Data collection and standardization in a single repository, but that's not all: the wealth represented by user data can, in this case, be exploited to the maximum, thanks to the possibility of implementing effective profiling and segmentation of your audience and, consequently, personalization of the online and offline customer experience .