Demographics, interests and preferences, potential customer goals and pain points, and more: if we wanted to create our buyer persona profile from scratch, there is so much data and information we would have to use.
Very often, however, we tend to stop at personal data alone to create, for example, the targets of our campaigns (think for example of the ads we create on Facebook), forgetting, on the contrary, that what makes the difference are the switzerland mobile database qualitative data that do not emerge at first glance : values, anxieties, fears, frustrations, purchasing habits, that is, all the information that allows us to know our typical customers in depth.
That’s why market research, data analysis platforms such as Google Analytics, Facebook Audiences, are just a part of the tools we can use: The most interesting data often comes from a direct comparison with real customers From Surveys and focus groups , as well as the Comparison with all business functions involved in the sales process , from sales to customer service.
Here are some examples of key data to collect:
first and last name ;
photo;
demographic information;
psychographic aspects (e.g. character, etc.);
Goals;
needs and frustrations;
preferences and interests;
experience and familiarity with technology;
purchasing habits;
desires regarding the ideal product/service.