In a world described as “ Onlife ”, where the user experience unfolds seamlessly between virtual reality and the real world, phygital represents the winning key to innovation, marketing and customer experience.
Increasingly, smart technologies, augmented reality , big data and artificial ıtaly mobile database intelligence , together, will increasingly represent the winning key to integrating the touchpoints between the brand and the consumer . This means designing experiences to create value, putting human needs at the center and innovating quickly thanks to the contribution of the customers themselves as co-creators of the experience.
2022 undoubtedly awaits us full of exciting challenges: a data-driven marketing approach will certainly be essential to optimize and succeed in our strategies.
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