Marketing is also jubilant because it suddenly gives marketers relevant leads, which is one of the goals of B2B marketing , but it doesn't happen because it's not that easy. The hottest leads in B2B are the exception rather than the rule. That is, leads when someone calls saying they need something or fills out a contact form on a website.
From the Leady.cz application you will get the hottest potential customers. Information about companies that were interested in what you do, but did not take the final step - they contacted you. From experience, 96% of all companies that visit your website will reach this stage. They are interested, but do not take the final action.
Why do companies visit our website but not ask about our services?
Maybe because they are still searching. Maybe because they are still taking their time or making a decision. And that is the right time for a marketer to call a given company. Business is always about timing. Thanks to the Leady.cz application, marketing can evaluate specific marketing activities because it can filter company visits according to the UTM parameters that each campaign has. So you know which loan database companies came from a Facebook campaign and which from the latest newsletter, for example.
You know which companies responded to specific campaigns and thanks to the connection between Leady.cz and Google Analytics, you can see relevant data that suddenly makes much more sense in B2B. The data in GA is enriched with company information and everything fits better into context.
Using Google Adwords, you can then create remarketing campaigns for companies based on their turnover, number of employees and industry, which will make remarketing more effective. The application can be tried for 2 weeks free of charge. Leady.cz in B2B marketing can change a lot and improve the work of marketers, increase the supply of leads to salespeople, which will also please the sales director and, consequently, the company owner.