The Olympic Games' customer segment consists of

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The Olympic Games Customer Segments


Media companies: About 61% of the Olympic Games revenue comes from the sale of broadcasting rights to media companies. These media companies include cable networks, internet platforms and even radio stations. The International Olympic Committee focuses on such companies to provide broad coverage of the events;
Brands and Companies: Brands and companies are always looking for bigger and better ways to british student data promote their products. The Olympics are watched by many people all over the world, so big companies like Toyota, McDonald's and Coca-Cola pay big bucks to sponsor the Games and Olympic athletes;
Consumers: The goal of the Olympic Games is to appeal to both men and women between the ages of 15 and 70 who are interested in sporting events and have the means to watch and participate in them. These individuals are the spectators and viewers at home and are the customers for the Olympic Games licensed products.
The Value Propositions of the Olympic Games
The Olympic Games' value propositions consist of:

Viewership Growth: The Olympic Games provide broadcasters and cable networks with a means to increase their viewing audience over the duration of the Games;.