In the world of marketing and sales technology, there are many different tools that can help your business. Moreover, more and more are added every day, which does not help you navigate the options that your company has.
In this article, we will focus primarily on tools supporting Lead Generation for B2B companies (but not only them), especially in the sales part of the process. More about interesting marketing technologies next time.
Different platforms are designed with different customers in mind. They have different levels of data accuracy, as well as different target verticals, platform features, and pricing… all of which play a role in whether you end up loving or hating the platform.
The data used comes mostly from verified user reviews and online discussions, so I hope this guide saves you time when figuring out which leadgen data provider will give your business the best growth opportunities.
What is lead generation?
In marketing, the term "lead generation" refers to the process of generating consumer interest or demand for a company's products or services. A lead is the contact information and, in some cases, demographic data of a customer who is interested in a specific product overseas chinese in worldwide data or service.
Lead generation tools are tools that help us work with leads.
More about lead generation from a comprehensive perspective in the article here.
Lead generation tools
ZoomInfo
Who is it suitable for? Companies with more than 10 sales representatives and an income higher than approximately 10 million crowns.
Who are you targeting? Mid and high-end market
Zoominfo owns one of the largest databases – over 67 million email contacts and 42 million phone contacts.
Most users rate their data accuracy at around 80% – particularly praising the quality of phone contacts – but several G2 users complained that only one in 3 contacts was accurate.